Why We’re Creating New Positions In The Middle of a Pandemic

On September 9, 2021 my phone started to blow up from travel industry friends and acquaintances asking how in the hell we’re inventing positions out of thin air in the middle of a pandemic.  On that date, we were featured in a 3-page article in Hotels Magazine entitled “Why Your Hotel Needs a Sonic Identity” wherein the author, Jeff Weinstein credits the leadership at Revival with hiring Jason Bass as director of Culture & Impact and DJ Impulse as Director of Content & Sonic Identity. It was right there, in the first paragraph where I think the head scratching (and perhaps, head shaking) began.